This Privacy Policy explains how DiscoverMoroccoLife (“we”, “us”, or “our”) collects, uses, processes, and protects your personal data when you visit our website discovermoroccolife.com (the “Website”) and use our services. We are committed to complying with the General Data Protection Regulation (GDPR) (EU) 2016/679 and other applicable data protection laws.
1. Who We Are (Data Controller)
Discover Morocco Life – info@discovermoroccolife
We are the data controller responsible for the processing of your personal data described in this Privacy Policy.
2. What Personal Data We Collect
We collect various types of personal data depending on your interactions with our Website and services. This may include:
- Identity Data: Name, surname, date of birth, gender, passport/ID details (if required for bookings).
- Contact Data: Email address, postal address, phone number.
- Travel Data: Booking details (destination, dates, number of travelers), special requests (e.g., dietary requirements, accessibility needs), travel preferences.
- Financial Data: Payment information (credit card details, bank account details – typically processed by secure third-party payment gateways, and we do not store full card details).
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
- Usage Data: Information about how you use our Website, products, and services, including pages viewed, links clicked, and search queries.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.
- Sensitive Data: In some cases, for specific travel arrangements (e.g., medical conditions for insurance or special assistance), we may collect sensitive personal data (special categories of personal data under GDPR). We will only do so with your explicit consent or where strictly necessary for the provision of the service and in accordance with applicable laws.
3. How We Collect Your Personal Data
We collect data from and about you through various methods, including:
- Direct Interactions: You may give us your Identity, Contact, Travel, and Financial Data by filling in forms, making a booking, creating an account, subscribing to our newsletter, contacting us by post, phone, email, or otherwise.
- Automated Technologies or Interactions: As you interact with our Website, we may automatically collect Technical and Usage Data using cookies, server logs, and other similar technologies. Please see our [Link to your Cookie Policy] for more details.
- Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as:
- Travel partners (airlines, hotels, tour operators, car rental companies) when they confirm your bookings with us.
- Payment and delivery services.
- Analytics providers (e.g., Google Analytics).
- Advertising networks.
- Search information providers.
4. How and Why We Use Your Personal Data (Legal Basis for Processing)
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Performance of a Contract: To fulfill our contractual obligations with you, such as processing your bookings, providing travel services, sending booking confirmations, and managing your travel arrangements.
- Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This includes:
- Improving our Website and services.
- Personalizing your experience on our Website.
- Conducting analytics and research to understand user behavior.
- Detecting and preventing fraud and other illegal activities.
- Maintaining the security of our systems.
- Marketing our services to you (unless your consent is required, see below).
- Consent: Where you have given your explicit consent for us to process your personal data for a specific purpose (e.g., for direct marketing communications, or for processing sensitive personal data). You have the right to withdraw consent at any time by contacting us.
- Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., tax laws, immigration requirements, requests from law enforcement).
- Vital Interests: Where it is necessary to protect your vital interests or the vital interests of another natural person.
Purposes for which we will process your personal data:
| Purpose of Processing | Types of Data Collected | Legal Basis for Processing |
| To process and manage your bookings | Identity, Contact, Travel, Financial, Sensitive | Performance of a contract, Legal obligation, Consent (for sensitive data) |
| To provide customer support | Identity, Contact, Travel | Performance of a contract, Legitimate interests |
| To send you booking confirmations and updates | Identity, Contact, Travel | Performance of a contract |
| To personalize your website experience | Technical, Usage, Travel | Legitimate interests, Consent (for certain cookies) |
| To send you marketing communications | Contact, Marketing and Communications | Consent, Legitimate interests (for existing customers) |
| To improve our Website and services | Technical, Usage | Legitimate interests |
| To prevent fraud and ensure security | Technical, Identity, Financial | Legitimate interests, Legal obligation |
| To comply with legal obligations | All relevant data | Legal obligation |
5. How We Share Your Personal Data
We may share your personal data with the following categories of recipients for the purposes outlined above:
- Travel Service Providers: Airlines, hotels, car rental companies, tour operators, cruise lines, and other third-party suppliers involved in fulfilling your travel arrangements. They will process your personal data as data controllers for their own purposes as well as processors on our behalf.
- Payment Processors: Secure third-party payment gateways that process your financial transactions.
- Third-Party Service Providers: Companies that provide services to us, such as IT support, hosting, analytics, marketing, and customer service. These providers act as data processors on our behalf and are contractually bound to protect your data in accordance with GDPR.
- Business Partners: In some cases, we may partner with other businesses to offer joint products or services. If you opt-in to such offerings, we may share your data with those partners.
- Legal and Regulatory Authorities: When required by law or to respond to valid legal requests, such as subpoenas, court orders, or government investigations.
- Potential Buyers/Sellers (in case of business transfer): In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.
We ensure that all third parties we share data with respect the security of your personal data and treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. International Data Transfers
As a travel website, it may be necessary to transfer your personal data to countries outside the European Economic Area (EEA) to fulfill your travel bookings (e.g., to a hotel in a non-EEA country). These countries may not have the same data protection laws as the EEA.
When we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe (e.g., Standard Contractual Clauses).
- Where we use providers based in the US, we may transfer data to them if they are part of the EU-US Data Privacy Framework (if applicable and current).
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
7. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Generally, we will retain customer booking data for [e.g., 7 years] after your last interaction to comply with tax and accounting obligations. Marketing consent records will be kept until you withdraw your consent or for a period of [e.g., 2 years] from your last interaction.
9. Your Legal Rights (Data Subject Rights)
Under GDPR, you have the following rights concerning your personal data:
- The right to be informed: This Privacy Policy serves to inform you about how we process your personal data.
- The right to access: You have the right to request a copy of the personal data we hold about you.
- The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
- The right to erasure (“right to be forgotten”): You have the right to request the deletion of your personal data under certain circumstances (e.g., if the data is no longer necessary for the purpose for which it was collected).
- The right to restrict processing: You have the right to request that we limit the processing of your personal data under certain circumstances (e.g., if you dispute the accuracy of the data).
- The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- The right to object to processing: You have the right to object to the processing of your personal data where we are relying on a legitimate interest as our legal basis or for direct marketing purposes.
- Rights in relation to automated decision-making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless certain exceptions apply.
- The right to withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
To exercise any of these rights, please contact us at [Your Contact Email Address for Privacy Matters]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. Complaints
You have the right to make a complaint at any time to the relevant supervisory authority for data protection issues. For Italy, this is the Garante per la protezione dei dati personali (Italian Data Protection Authority). Their contact details can be found on their website: https://www.garanteprivacy.it/.
We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us in the first instance.
11. Children’s Privacy
Our Website is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us, and we will take steps to remove that information from our records.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.